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American bike brand changes name over ?racist connections?
The American bike brand Ocoee will change its name, with President Peter Hurley having discovered the association of the word ?Ocoee? with a 1920s Election Day riot that saw African American communities torched in Florida. American Bicycle Group, best known for its Litespeed and Quintana Roo brands, launched a line of consumer-direct mountain and gravel […]The post American bike brand changes name over “racist connections” appeared first on Cycling Today.
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