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German ministry stands by ?sexist? bike helmet campaign
(AP) – Germany’s transport ministry says it stands by a cycling safety campaign that has drawn accusations of sexism even inside the governing coalition for featuring scantily clad women. The campaign, launched by the conservative transport minister, aims to persuade young cyclists to wear helmets and uses the English-language slogan: “Looks like s—. But saves […]The post German ministry stands by ‘sexist’ bike helmet campaign appeared first on Cycling Today.
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