Pedalnorth, Nadezhda Pavlova, 30 March 2021
Posted by: Bitossi

It is only right to have female sports directors at World Tour level, but this is the first time a woman leads a male-dominated peloton. Because of this, Cherie has been receiving lots of attention from the people in the cycling world. Although Cherie is not new in the cycling sport, not at all – because she was a pro-rider for 15 years, having more than eight Tour de France Féminin. However, like others in our sport she had to stop cycling due to a hit-and-run accident.

The Brithist Continental, James McKay, 20 March 2021
Posted by: Bitossi

If you hadn’t noticed, we’re fanatical about the people who animate the domestic peloton and ride their hearts out in the country’s hardest races. They have just as much passion for the sport as their WorldTour peers, albeit showcased in rather less glamorous settings. But what happens to these people – riders, team managers, etc – when they end their careers in the the domestic sport? How tricky is their transition to another role or even another profession altogether?

Pez Cyclingnews, Edmond Hood, 24 December 2020
Posted by: Bitossi

At the end of a year like 2020 it’s good to hear of someone moving up to their dream job. Cherie Pridham has been rider and a directeur sportif in the pro peloton and in 2021 she will be behind the wheel of the Israel Start-Up team car. Ed Hood heard all about it.

Velo Veritas, Ed Hood, 19 December 2020
Posted by: Bitossi

California’s Shelley Verses – who will be running an interview with soon – smashed through one ceiling when she became the first female soigneur in the male dominated world of professional cycling back in the days of Toshiba and 7-Eleven.

RTVE, Iñigo Zubeldia, 9 December 2020
Posted by: Bitossi

Es una exciclista profesional que compitió entre 1999 y 2006. Fue directora y gerente del equipo Raleigh inglés. Llegó a ser dueña del equipo y ahora da un salto sin precedentes en el ciclismo mundial: se va a convertir a partir del 1 de enero en la primera directora deportiva de un equipo masculino World Tour en las filas del Israel Start-Up Nation, equipo donde se estrenará Chris Froome para buscar su quinto título de Tour de Francia.

velouk.net, velouk.net, 23 October 2018
Posted by: Bitossi

After a tough battle to keep her long running team alive in 2017/2018, and a season giving young riders an opportunity to taste what pro racing in Britain is about, Cherie Pridham’s team Vitus Pro Cycling will have a strengthened line-up for 2019 – we chat to Chez

Road Cycling UK, Colin Henrys, 5 August 2014
Posted by: Bitossi

To those born in a certain era, the red and yellow jersey of the current Team Raleigh squad evokes memories of the famous TI-Raleigh team and names like Joot Zoetemelk and Jan Raas. Read more at http://roadcyclinguk.com/racing/interview-behind-scenes-team-raleigh.html#KQc395YPGRzfAf5q.99

Derby Evening Telegraph, Colston Crawford, 8 March 2007
Posted by: lucybears

Vastly experienced professional road racer Cherie Pridham is relishing her new role as team director for the Derby-based Merlin Racing Team – but the eight-times women’s Tour de France rider also says she hasn’t given up racing yet.