Sports sponsorships are some of the most interesting in the world. Because professional sports are highly visible and globally popular, it makes sense for companies to appeal to fans?even if their product or service is unrelated to the sport in question. Movistar, for example, isn?t directly related to cycling?but it?s one of the most visible […] The post A Look at Some of Cycling?s Most Unique Sponsors appeared first on Cycling Today Official.

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